Google Ads is an online advertising platform developed by Google that allows businesses to create ads and display them on Google’s search engine results pages, YouTube, and other partner websites. Advertisers bid on keywords relevant to their products or services, and ads are shown to users based on their search queries, interests, or browsing behavior. Google Ads offers various ad formats, including text, display, video, and shopping ads, enabling businesses to target specific audiences with precision.

1. Search Ads: Text-based ads appear at the top of Google search results, helping businesses capture high-intent traffic.

2. Display Ads: Visual ads that appear across millions of websites, apps, and Google’s Display Network.

3. Video Ads: Ads displayed on YouTube, which can be skippable or non-skippable, targeting viewers based on demographics and interests.

4. Shopping Ads: Product-based ads that show detailed information, including images and prices, directly on the search results, driving more qualified leads.

5. Remarketing: Re-engage visitors who have previously interacted with your website or app, encouraging them to return and complete desired actions.

6. Targeting Options: Advanced targeting capabilities, including keywords, location, language, device type, and audience interests, allow precise ad delivery.